We Are Pet Parents
We’re pet parents, just like you, and we understand that heart-sinking feeling when your pet is struggling. We envision a world full of happier, healthier pets, and we believe we’ll get there by putting their wellbeing front & center, in everything we do.
We’re Experts with Uncompromising Standards
From ingredient selection to safety standards, our team of qualified experts settles for nothing but the best. Every recipe we make is backed by rigorous science. Our commitment to quality goes hand-in-hand with our goal to improve your pet's life.
We Are Here to Guide & Innovate
Putting our decades of pet nutrition expertise to work, our team regularly publishes thoroughly researched, exciting content to keep you informed. Moreover, we continually innovate to meet the evolving needs of pets and their parents alike.
We Are a Force for Good
We're committed to our planet and all life on it. Our sustainability plan creates positive impact for everyone. From regular food donations to recyclable packaging and a zero-waste head office, we continuously strive to be a force for good in this world.