Our Nutrition Philosophy
Finding the right food for your pet can feel overwhelming. You want something that's good for them, that addresses their needs, and still excites their tastebuds. Thankfully, our expert pet nutritionists have created solutions for all of the above.
Get Them Back to Feeling Good
We’ve been around for a while. 25 years to be exact. In that time, we’ve created a portfolio of recipes that are tailored to the specific needs of pets. Have a dog who’s always scratching? A cat with food sensitivities? How about a pet who’s putting on pounds? With premium quality, science-backed ingredients, our recipes give your pet the boost they need to help get them back to feeling good.
Meet the Minds Behind Your Pet’s Mealtime
Natalie Asaro leads our Nutrition Team, combining a lifelong passion for pet health with a Master of Science in Companion Animal Nutrition and a Bachelor of Biological Science from the University of Guelph. Working alongside Natalie, Companion Animal Nutritionist Theresa Lantz holds a Bachelor of Science in Companion Animal Health and a Masters degree in Animal Science from the University of Alberta.
Science-Based Nutrition in Every Recipe
We stay up to date with the latest research to make sure we're using the right functional ingredients to deliver the best results for your pet. And, we like to conduct our own research too, so that we can be confident our recipes are living up to our promises and always pass the taste test.
Crafted to Meet AAFCO Dog Food + Cat Food Guidelines
Each of our complete and balanced recipes meet the guidelines set by the Association of American Feed Control Officials (AAFCO). That means, with each meal you feed, your pet is getting tailored nutrition for their life stage and size.
